B2B SaaS, Series B · SaaS · 10 weeks
Pipeline up 30% without a new hire
Built an agent that researches accounts, drafts outreach, and hands warm context to reps before every call.
+30%
qualified pipeline
quarter over quarter
−40%
rep ramp time
to first closed deal
3.2×
outbound reply rate
vs control cohort
The challenge
Reps were spending two hours a day on pre-call research — LinkedIn, funding news, job postings, past tickets — and still showing up to calls without the context that actually matters. The SDR team had asked for three new hires. The CRO wanted to fix the bottleneck instead.
What we shipped
An agent sitting on top of the CRM that pulls signal from ten sources, writes a two-paragraph briefing, and drafts the first outreach in the rep's voice. The rep reviews, edits, and sends. The whole pre-call loop went from two hours to fifteen minutes.
We also wired up a closed-loop eval: reps rate every briefing, and the agent retrains on the ratings weekly. Quality went up every sprint.
The outcome
Pipeline up 30% without a new hire. New reps closed their first deal 40% faster. The SDR manager stopped asking about headcount and started asking about quota.
Our reps now close deals with context they never had. Pipeline is up 30% without a single new hire. — VP Sales
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Ready to put AI to work?
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